Q1. Where do you usually buy your pet food? Select all that apply

Shopee

Lazada

TikTok Shop

MoguPets.com

Other online pet stores

Physical pet stores

Veterinary clinics

Supermarkets

Other

Q2. Which social media platforms do you use regularly? Select all that apply

Instagram

TikTok

Facebook

YouTube

Other

I don't regularly use social media

Q3. Where do you usually see or look for pet-related content? Select all that apply

Instagram

TikTok

Facebook

YouTube

Other

I don't usually look for pet-related content on social media

Q4. Which social platform is MOST likely to make you want to learn more about a pet food or pet-care product? Select one

Instagram

TikTok

Facebook

YouTube

None of these

Q5. If you could follow pet brands on only ONE social platform, which would you choose? Select one

Instagram

TikTok

Facebook

YouTube

I wouldn't follow pet brands on social media

Q6. Have you ever purchased a pet food through TikTok Shop? Select one

Yes, more than once

Yes, once

I have browsed TikTok Shop but never purchased

I have never used TikTok Shop

If yes, what type of pet food?

Q7. Have you ever purchased a pet food during a livestream? Select one

Yes, more than once

Yes, once

I have watched livestreams but never purchased

I have never watched a pet-product livestream

If yes, what type of pet food?

Your email So we can send your voucher / follow up if needed

Pet Parent Shopping & Social Media Survey